Coway expands Compact Water Purifier Line for Smaller Homes

14. November 2024

Coway, a major Korean home appliance manufacturer, is catering to the rising demand for compact water purifiers among young consumers. With 66 percent of Korean households—about 15 million—consisting of single individuals or couples without children, the company has shifted its focus to smaller, space-efficient products. These new water purifiers are specifically designed for compact living spaces and prioritize functionality. The company’s mini water purifier, for instance, operates without power, making it ideal for placement anywhere in a small home while incurring zero energy costs. Sales of this model have surged by over 70 percent this year. Water purifiers generally require KC Safety certification in order to be approved for registration and sale in Korea.

Coway’s slim water purifiers, including the popular Icon series, are designed to deliver clean drinking water without unnecessary auxiliary features. The Icon series, introduced in 2021, combines water purification with optional ice-making capabilities and has sold over 1 million units—a milestone for the company’s compact product line. Water purifiers in Korea generally require KC Safety certification to be approved for sale, ensuring compliance with stringent safety standards. Coway’s emphasis on compact designs aligns with the needs of modern households, offering functional solutions for smaller living spaces.

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