Everyday objects with OLED displays move a step closer
14. January 2021The eye-catcher of the exhibition is the OLED display technology that LG has installed in numerous interior design and everyday objects in the show house. The living of the future can be seen at LG’s Science Park in the South Korean capital Seoul. The technology in the bedroom is particularly innovative. Built into the footboard of the bed is a 55-inch OLED screen that hides discreetly and can be raised automatically. In the background, sensors analyze sleep behavior and quality and show the result every morning. In addition, the user can display other information such as weather, schedule and news. The screen can be adjusted in height depending on the viewing angle, offering an optimal viewing experience from any position.
The LG Display business unit is working on developing the next generation of OLED displays to expand its product range and differentiate itself from the competition. In particular, the company plans to offer screens for use in the home environment. LG OLED displays are narrower than traditional smart TVs or flat-panel displays, plus they don’t require backlighting and use innovative materials that make them more flexible and durable. LG is currently developing OLED screens from 55 to 88 inches, which are only 1 mm narrow. In the showroom, for example, there is a mirror made of an OLED screen on which users can virtually try on new clothes and then order them directly online. The living room of the show house features a curved OLED screen on the ceiling as well as screens that can change their bend or orientation depending on the viewing angle.
Through the exhibition currently taking place, LG hopes to establish strategic partnerships in the B2B sector with construction companies, home appliance manufacturers, furniture and interior design companies. Collaboration is expected to create synergy in the home interior sector and further expand LG’s competitiveness in the display industry. “The new OLED showroom is part of our innovation initiative, in which LG aims to differentiate itself from conventional TV and IT products and expand into new business areas,” said Alex Kwon, head of business development, LG OLED displays division. To be imported or sold in South Korea, electronic devices are subject to KC certification (also called KC Mark). The KC-Mark or KC certificate is roughly equivalent to the European CE mark and applies to 730 different products. KC certification, or Korea Certification, is primarily about identifying and containing a potential risk to consumer health and safety. We will be pleased to advise you on Korea Certification without obligation and to eventually carry it out for you.
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