Korean new car sales in May: Model Y beats E-Class
29. July 2021The number of new Tesla vehicles registered in Korea reached 3,461 units in May. Of these, 3,328 were Tesla’s Model Y, which took the top spot for imported vehicles for the first time. The Mercedes-Benz E-Class landed in second place with 2,387 vehicles sold in May. The vehicles compete for the Korean automotive market, for which KC certification may be required for many components. This serves to establish conformity with Korean K standards.
A total of 7,690 Mercedes-Benz cars were newly registered in South Korea in May. This means that the German luxury-class manufacturer retained first place for the fifth month in a row. BMW (6,257), Volkswagen (1,358), Volvo (1,264), Jeep (1,110), Mini (1,095), Lexus (1,007), Porsche (847) and Ford (655) are in the other places.
The number of registered vehicles, excluding Tesla, increased 3.5 percent from the same month last year to a total of 24,080 in May. A sum of 121,566 new vehicles were registered in the first five months of 2021, an increase of 20.5 percent from the same period last year.
In another press release from Business Korea, a survey identified the most popular brands for vehicles imported into South Korea. The survey, conducted by Business Korea and the Korea Corporate Reputation Research Institute, looked at the reputations of 25 car brands that import vehicles into South Korea. Rankings were compiled via analysis of Big Data records within a month totaling some 33 million entries. In the month of July, Mercedes-Benz, BMW and Audi took the top three spots, followed by Chevrolet, Porsche and Volkswagen. At the bottom of the popularity scale were Chrysler, Nissan and Mini. A study leader said the ranking is related to the brands’ reputations and the behavior of domestic consumers. Among other factors, the ranking takes into account how often Internet users mention the brands and how many articles or posts have been created about them.
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