Mercedes-Benz and BMW surpass minor Korean automakers

13. May 2021

For the first time, Mercedes-Benz and BMW outperformed smaller Korean automakers in sales figures. Therefore, the dominance of Hyundai Motor Group and the two German manufacturers in the South Korean car market continues to increase. According to the Korean Vehicle Import and Distribution Association, the local companies of Mercedes-Benz and BMW each sold 5,707 and 5,660 vehicles, respectively, last month. That represents year-over-year growth of 18.5 percent and 48.5 percent, respectively.

 

 

As recently as February 2020, GM Korea was able to sell 5,098 vehicles, while Renault Samsung and Ssang Yong totaled 3,900 and 2,673, respectively. GM Korea was able to surpass both Mercedes-Benz and BMW in sales at the time, but within a year, circumstances changed drastically. The declining sales of Korean automakers began as early as 2018, when foreign brands launched a variety of new models as well as offered attractive discounts. As a result, more and more buyers opted for an imported vehicle. South Korea is currently the largest sales market for the E-Class and 5 Series. Due to the good sales figures, foreign automakers are planning to increase their investment in South Korea to take advantage of the good market situation.

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