Samsung Electronics unveils new soundbar as flagship product
13. April 2023South Korean electronics giant Samsung Electronics Co. unveiled its latest soundbar in the premium audio space in mid-March 2023. The technology it contains is designed to improve sound quality and the experience of computer games on TVs. The HW-Q990C model is the top end of Samsung’s Q series of soundbars and features Q Symphony, Space Fit Sound and Game Mode Pro. In order to be sold in South Korea, electronic products are required to have KC Certification.
Q Symphony synchronises the soundbar with the TV speakers to create a surround effect. Space Fit Sound adjusts the sound output to the respective room and location of the TV set. Game Mode Pro automatically optimises sound for different game genres such as shooters and racing games. The HW-Q990C also has a SmartThings hub built in, allowing users to control various smart home devices via the Samsung SmartThings app without the need for an additional hub.
Samsung said it will launch five new soundbar models in South Korea in the first half of 2023. The company aims to establish itself as a provider of the best home entertainment experience with TVs. “The latest Samsung soundbars are designed for better sound and with appealing design,” said Kim Chul-ki, vice president of Samsung’s Visual Display business. “We want to provide customers with the best home entertainment experience when combined with a Samsung TV,” Kim added.
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